About social networks
What are social networks and how can this tool help organisations better understand their employees as well as their customers? Social networks are online sites that connect people around the world and allow them to share information such as photos, videos and status updates with each other instantaneously. Most social networks are online based and require a user creating a profile which can easily be identified by other users of social networks. Social networks also allow organisations to create a company profile that allows users to connect to that company and give feedback regarding a service they received from the company as well as for the organisation to conduct marketing and brand awareness through social media.
Social Network Tools
Sure enough everyone knows about the top three social networking sites which are facebook, twitter, and linkedin but what about the other up and coming sites such as Google Plus+, Pinterest and Tagged. For organisations to be successful in web 2.0 they would definitely have to adopt most of these social sites for better interaction with customers or miss the bandwagon. What social media tools can organisations implement within the organisation to create a better social environment amongst its employees as well as sharing of business ideas amongst colleague? Organisations can use tools such as Yammer, socialcast, chatter and Jive. Richard Edwards, Ovum analyst and author of the report, comments: “Ovum’s current assessment of the enterprise social networking market indicates that Jive and Yammer are the two vendors that organisations are most eager to compare and contrast, but other vendors are generating significant business and revenues from their offerings.”
Social networking at the airport
Amsterdam Airport Schiphol is an important European airport, ranking as Europe’s 4th busiest and the world’s 14th busiest by total passenger traffic in 2011. The airport designed a unique social network experience with its travellers by allowing them to share a meal from their favourite restaurant on Facebook, and in exchange the restaurant would donate a meal to a child in need via Unicef. A short video on the campaign.
This solution helped:
– The restaurants raise awareness of their food.
– Users who share feel good for doing a good thing
– The airport gets a positive brand association
– Children in need are helped
With regards to Brisbane airport and their adoption of social networks; they currently have a facebook page but seem to only allow travellers to make suggestions about the airport and services or disgruntled travellers to make complaints. Brisbane airport could adopt a social network strategy like Amsterdam in which they engaged travellers by offering them some kind of reward. Having such an engagement with travellers allows the airport to build a rapport with travellers as well as getting noticed by foreign travellers to the city.